Why
Why we have no investors.
And what that changes about the thing you use every day.
da.care is paid for by the people who use it. Subscriptions, and nothing else. Marina and Philip started it in Switzerland and own it.
What outside money asks for
Money raised has to be returned, usually within a fixed number of years and usually multiplied. That pressure does not arrive as a demand. It arrives as product decisions: one more notification, a number that has to go up this quarter, a feature that exists to move that number rather than to help anyone.
Nothing about that is dishonest. It is what the money is for.
What we do instead
People pay us a subscription and we build what they are paying for. If we stop being worth it, they stop paying, and that is the whole feedback loop. There is no second audience with a different interest.
What it costs us
We grow slowly. We cannot buy attention, so most people will hear about us from someone they know rather than from an advertisement. Some things take longer than they would if we spent someone else’s money on them.
What we get back is that we have never had to sell a quarter.
Last reviewed 1 September 2026.